RSAG recycling center with applied corporate design

RSAG – Corporate Design

We have been working with RSAG for over 16 years. RSAG AöR is the municipal waste management company in the Rhein-Sieg district. In the 19 towns and municipalities, RSAG supplies around 600,000 inhabitants and a good 11,000 customers in trade, industry and commerce with a comprehensive range of waste disposal services.

From Logo to Corporate Design

In the first joint project with RSAG, we revised their corporate design. Since then, we have been helping them meet all their conceptual and design challenges. In addition to analog media such as their annual and sustainability reports and their vehicle stickers, we also take care of their cross-media campaigns and commercials.

  • Corporate design
  • Design Manual
  • Business stationary
  • Location design
  • Editorial
  • Campaigns
  • Commercials
  • Vehicle wrapping
  • Info media
  • Web

Design Manual

The corporate design is derived from the existing logo. Here, the triangle was highlighted using a dynamic design. In addition to the diagonal bars of color, the triangle is also used as a finishing touch in various media, for example in the annual and sustainability reports. A fresh green underscores the company's sustainable approach. We recorded the design guidelines derived from the logo in a manual for the client.

RSAG Design Manual: Logo minimum distances

Annual and Sustainability Report

We have been supporting this editorial project since 2004. In the process, we have been able to continuously develop the annual report together with our client. The framework of their sustainability strategy led to the merger of the annual report with the sustainability report. Here it’s clear how varied and changeable the corporate design is. First implemented in 2016, the iconic “corner” refines the document and makes it highly recognizable. The cover is also embossed, which gives the paper a haptic character. In addition to the classic business tables, information about sustainability and corporate philosophy is also conveyed.

Even more from RSAG ...

A number of projects have accumulated with long-standing clients such as RSAG. In 2021, for example, we were also able to implement the “Bio...Logisch!” campaign with this client.

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